Pillar Guides
Deep, regularly-updated playbooks on AI search visibility, PR strategy, and SEO authority — written for founders, comms leads, and operators.
Answer Engine Optimization
Answer Engine Optimization (AEO) pillar guide: how to get cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — schema, entities, llms.txt.
Read the guideGenerative Engine Optimization
Generative Engine Optimization (GEO) guide: how to win citations across AI Overviews, ChatGPT, Perplexity, Gemini, and Claude — strategy, stack, and KPIs.
Read the guideAEO vs GEO
AEO vs GEO compared: definitions, differences, overlap, KPIs, when to pick one, and how to run both. The decision framework for AI search optimization buyers.
Read the guideGEO & AI Search KPIs
GEO and AI search KPIs guide: how to measure ChatGPT, Perplexity, Gemini, and AI Overviews citation share, sentiment, traffic, and ROI with free tools.
Read the guideThe PR Firm's Guide to Answer Engine & Generative Engine Optimization
AEO and GEO playbook for PR-driven brands: earn citations in ChatGPT, Perplexity, Claude, and Google AI Overviews using schema, entities, and earned media.
Read the guidellms.txt
What llms.txt is, why ChatGPT, Claude, and Perplexity use it, why Google has confirmed it does not use it for Search, and a free generator for your site.
Read the guideSEO Digital Authority
Digital authority playbook: build SEO, AEO, and GEO citations in ChatGPT, Perplexity, Gemini, and AI Overviews — the new engine of modern brand trust online.
Read the guidePR Strategy for AI Search
PR strategy for AI search: how founders earn Tier-1 editorial citations inside ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Playbook inside.
Read the guideMedia Placements
Media placements guide: how to land press coverage, what it really costs, and the honest difference between paid, earned, and sponsored coverage today.
Read the guideBrand Credibility
Brand credibility playbook: close the consumer trust gap with founder credibility, editorial PR, and AI citation signals that win investor and buyer trust.
Read the guidePersonal Reputation Management
Personal reputation playbook: real Google review removal, search deindexing, and AI answer correction across ChatGPT, Claude, Perplexity, and Google Gemini.
Read the guideExecutive Reputation in the AI Answer Era
How founders and CEOs get cited by ChatGPT, Perplexity, Gemini, Claude, and Grok — verification signals, earned media, and the executive AI visibility playbook.
Read the guideAI Startup PR
How AI startups earn credible PR: differentiated narrative, ethics, AI beat reporters, founder thought leadership, and the pitfalls that kill coverage.
Read the guideReg A+ Issuer PR
How Reg A+ issuers raising $5M-$75M earn editorial PR that survives SEC and FINRA due diligence — securities-counsel-aware, compliant, no offering promotion.
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