Pillar Guides
Deep, regularly-updated playbooks on AI search visibility, PR strategy, and SEO authority, written for founders, comms leads, and operators.
Answer Engine Optimization
What answer engine optimization is, how AEO works across major answer engines, and how teams can implement and measure a practical, seven-layer strategy.
Read the guideGenerative Engine Optimization (GEO)
What generative engine optimization (GEO) is, how AI Overviews, AI Mode, ChatGPT and Perplexity choose sources, and how to build durable AI visibility.
Read the guideAEO vs GEO
Are AEO and GEO the same? How they differ, where they overlap with SEO and LLM SEO, and how to decide which to prioritize first for AI search visibility.
Read the guideGEO & AI Search KPIs
Measure AI visibility with 5 practical GEO KPIs covering citations, answer presence, share of voice, traffic attribution and pipeline impact, with formulas.
Read the guideZero-Click Marketing
Zero-click marketing explained: current zero-click statistics, how PR and earned media build visibility in AI answers, and how to measure it without clicks.
Read the guidellms.txt
llms.txt explained: what it is, where it goes, current platform evidence, v2 format, examples, testing, maintenance, security, and our free generator.
Read the guideSEO Digital Authority
Digital authority explained: how entity clarity, editorial credibility, and public evidence support SEO and AI search visibility, and how to measure it.
Read the guidePR Strategy for AI Search
A PR strategy for AI search: earn credible media coverage, build executive authority, measure business impact, and become a source AI answers can cite.
Read the guideMedia Placements
Media placements explained: earned editorial vs sponsored coverage, realistic costs and timing, what a PR firm can guarantee, and how to evaluate each.
Read the guideBrand Credibility
Brand credibility explained: how founders and companies earn buyer and investor trust with verifiable proof, earned media, reviews, and clear measurement.
Read the guidePersonal Reputation Management
Personal reputation management explained: what can be removed, how to correct results and AI answers, when suppression fits, and how to track progress.
Read the guideExecutive Reputation in the AI Answer Era
How founders and CEOs build an accurate reputation in AI answers: entity identity, earned media, Knowledge Panel basics, and how to measure real progress.
Read the guideAI Startup PR
PR for AI startups: the narrative, ethics positioning, and AI-beat reporter targeting that earn credible coverage, plus the pitfalls that kill most pitches.
Read the guideReg A+ Issuer PR
How Reg A+ issuers build earned-media credibility with securities counsel review: what PR can say, when, and how to measure it. No outcomes are promised.
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