Pillar Guides
Deep, regularly-updated playbooks on AI search visibility, PR strategy, and SEO authority — written for founders, comms leads, and operators.
Answer Engine Optimization
Answer Engine Optimization (AEO) pillar guide: how to get cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — schema, entities, llms.txt.
Read the guideGenerative Engine Optimization
Generative Engine Optimization (GEO) guide: how to win citations across AI Overviews, ChatGPT, Perplexity, Gemini, and Claude — strategy, stack, and KPIs.
Read the guideAEO vs GEO
AEO vs GEO compared: definitions, differences, overlap, KPIs, when to pick one, and how to run both. The decision framework for AI search optimization buyers.
Read the guideThe PR Firm's Guide to Answer Engine & Generative Engine Optimization
AEO and GEO playbook for PR-driven brands: earn citations in ChatGPT, Perplexity, Claude, and Google AI Overviews using schema, entities, and earned media.
Read the guidellms.txt
What llms.txt is, why ChatGPT, Claude, Perplexity, and Gemini use it, the exact spec from llmstxt.org, and a free generator to build yours in 30 seconds.
Read the guideSEO Digital Authority
SEO digital authority guide: E-E-A-T, topical authority, GEO vs AEO vs SEO, link building, and how to earn citations from ChatGPT, Perplexity, and Gemini.
Read the guidePR Strategy
Modern PR strategy guide for startups and growth-stage brands. Stage-by-stage playbook, AI and zero-click tactics, KPIs, and earned media that converts.
Read the guideMedia Placements
Media placements guide: how to land press coverage, what it really costs, and the honest difference between paid, earned, and sponsored coverage today.
Read the guideBrand Credibility
Brand credibility guide: build trust, close the consumer trust gap, and engineer founder credibility that drives investor and customer confidence today.
Read the guidePersonal Reputation Management
Personal reputation playbook: real Google review removal, search deindexing, and AI answer correction across ChatGPT, Claude, Perplexity, and Google Gemini.
Read the guideAI Startup PR
How AI startups earn credible PR: differentiated narrative, ethics, AI beat reporters, founder thought leadership, and the pitfalls that kill coverage.
Read the guideReg A+ Issuer PR
How Reg A+ issuers raising $5M-$75M earn editorial PR that survives SEC and FINRA due diligence — securities-counsel-aware, compliant, no offering promotion.
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