Strategic PR & Earned Media

We focus on tier-1 publications, industry-specific trade outlets, and high-authority digital platforms relevant to your audience. Most placements are earned through factual, journalist-led storytelling; when paid or sponsored placements fit the strategy, they are clearly disclosed per FTC guidelines.

Timelines vary by story angle and outlet. Some placements happen within weeks, while larger feature stories may take 2–3 months. We set realistic expectations upfront and provide regular progress updates throughout the process.

Earned media depends on editorial decisions — no ethical PR firm can guarantee specific outlets. We partner with 1,400+ publications across tier-1, trade, and digital media to match every client with the right fit, and we focus on maximizing your chances with compelling, newsworthy angles and transparent reporting.

Yes. We offer rapid-response crisis PR services including media statements, stakeholder communications, and reputation recovery strategies. For comprehensive reputation protection, see our dedicated Reputation Management services.

While we have deep expertise in financial services and fintech, we work across all industries including SaaS, healthcare, legal, e-commerce, and professional services. Our editorial rigor and compliance-first approach applies to every sector.

Yes. We place CEOs, founders, and executives in major publications with bylined articles, expert commentary, and profile features. Personal brand placements reinforce your company's credibility and create a second authority signal that AI models use when recommending brands. Our AI Authority Audit can assess both your company and executive visibility.

Strategic PR engagements typically run $5,000–$25,000+ per month depending on scope, target publications, and program length. One-off projects (a single launch campaign or thought-leadership push) start lower. We scope every engagement based on outcomes — tier-1 placements, AI citation visibility, and authority signals — not retainer hours. Request a custom quote to see what fits your goals and budget.

SEO earns rankings in Google's traditional 10 blue links by optimizing your own pages. PR earns mentions, links, and citations on third-party publications — the off-site authority signals Google and AI models use to decide who to trust. Modern PR is also the engine behind Answer Engine Optimization (AEO): ChatGPT, Perplexity, and Google AI Overviews cite branded mentions in trusted outlets, not just optimized pages. The two work best together.

We track tier-1 placement count, referring domain growth, branded search volume lift, AI citation frequency (mentions in ChatGPT, Perplexity, and Google AI Overviews), and downstream demo / inquiry attribution. Every monthly report ties coverage back to authority signals and pipeline impact — not vanity impressions or estimated ad-equivalent value.

Both. We work with funded startups (post-seed and beyond), growth-stage B2B companies, and established brands. Pre-revenue or pre-seed companies are usually a poor fit for earned media — there's no story angle yet. If you have traction, customers, or a defensible point of view, we can build an authority program around it.

Traditional PR optimizes for press clippings. We optimize for AI citation. Every placement, byline, and entity signal we earn is structured to make your brand the source ChatGPT, Perplexity, and Google AI Overviews quote when buyers ask category questions. That means schema, llms.txt, Wikidata anchoring, and tier-1 editorial — engineered together, not bolted on.

Yes — that's the core outcome we're built around. AI answer engines pull from a finite set of trusted sources (tier-1 publications, structured data, Wikidata, and a brand's own AI-readable site map). Our Authority Buildout program engineers all four signals so your brand becomes one of those sources. Start with our free AI Authority Audit to see where you currently rank in AI answers — and what's missing.