AI Reputation Management for Founders & Executives
Real Google review removal, search result deindexing, and AI answer correction — for brands, executives, founders, and high-profile individuals when one negative result is one too many.
Do Any of These Sound Familiar?
Negative articles ranking on page 1 for your brand name
Bad reviews driving away potential clients or customers
A past crisis still haunting your search results
Competitor attacks or defamatory content online
Outdated or misleading information appearing in searches
Social media backlash affecting your bottom line
If you nodded at even one — it's time to take action.
Two Capabilities Most ORM Agencies Don't Have
Suppression alone is slow. We pursue the harder, faster paths most agencies avoid — actual review removal and full search-result deindexing.
Negative Google Review Removal
Most agencies can only flag a review and hope. We have a documented playbook combining Google's policy escalation paths, defamation legal coordination, and platform relationships to pursue removal of reviews other firms can't touch.
- TOS violation pattern matching across Google, Trustpilot, Yelp, BBB
- Formal escalation through Google's Legal Removals queue
- Defamation & legal takedown coordination with partner counsel
- Documented removal track record (case-by-case, not guaranteed)
Search Result Deindexing
When a damaging article ranks on page one, suppression takes months. Deindexing — getting the page removed from Google's index entirely — can take days. We pursue every legitimate path: Right to Be Forgotten, DMCA, outdated content tool, and court-ordered removals.
- Right to Be Forgotten (RTBF) requests where applicable
- DMCA takedowns for unauthorized content reuse
- Google's Outdated Content Removal tool for stale URLs
- Court-ordered deindexing coordination with attorneys
Outcomes are case-by-case. We never guarantee removal — but we pursue every legitimate path most firms ignore. Read the full Personal Reputation Management Playbook for the operating manual behind this work, or the Crypto Reputation Management framework if you operate a token, protocol, or web3 brand.
Free Reputation Risk Assessment
Answer 5 quick questions to discover your brand's reputation risk level — and get a custom action plan.
When you Google your brand name, do negative articles or reviews appear on page 1?
How We Protect Your Reputation
A multi-layered approach that addresses threats from every angle — reactive and proactive.
Our Process
Frequently Asked Questions
Common questions about our reputation management services.
How long does it take to suppress negative search results?
Most suppression campaigns show measurable progress within 30–90 days, depending on the severity and volume of negative content. We deploy SEO-driven positive content and authority assets to push damaging results off page one.
Can you guarantee removal of negative reviews?
We cannot guarantee removal of every review, but we have extensive experience identifying policy violations and pursuing removal through proper platform channels. Many false or defamatory reviews can be successfully challenged.
What should I do during a PR crisis?
Contact us immediately. Our crisis response team operates on a 24-hour protocol — we'll help you develop a media statement, manage stakeholder communications, and implement a recovery strategy before the situation escalates.
Do you work with businesses outside of finance?
Yes. While we have deep expertise in financial services, our reputation management services extend to SaaS, healthcare, legal, e-commerce, and professional services firms across all industries.
How is reputation management different from PR?
Traditional PR focuses on proactive media coverage and brand building. Reputation management is both reactive and preventative — it addresses existing damage, suppresses negative content, and builds protective assets to shield your brand from future threats.
How much does reputation management cost?
Reputation management engagements typically run $3,500–$15,000+ per month depending on the severity of the issue, the number of negative results being suppressed, and whether AI answer correction (ChatGPT, Gemini, Perplexity) is included. Crisis response and one-time deindexing projects are scoped separately. Pricing is always tied to outcomes — buried results, removed reviews, corrected AI answers — not retainer hours.
Can you remove negative content from ChatGPT, Gemini, and Perplexity?
Yes — AI answer correction is a core part of our service. We can't edit AI models directly, but we can change what they cite. By suppressing the source pages an AI is pulling from, publishing higher-authority counter-narratives, and seeding correct entity data into Wikidata and tier-1 publications, we shift what ChatGPT, Gemini, Perplexity, and Google AI Overviews actually say about you within 30–90 days.
What kind of content can't you remove?
We're transparent about limits. Legitimate news coverage, court records, government filings, and factually accurate reporting generally cannot — and ethically should not — be removed. What we can do is suppress those results below page one, build a stronger positive footprint that outranks them, and reshape the narrative AI engines surface when your name is searched.
How do you handle defamatory content vs. negative-but-true content?
Defamatory or false content is pursued through proper channels: platform takedown requests, DMCA notices, right-to-be-forgotten filings (where applicable), and coordinated legal escalation when warranted. Negative-but-true content (a real bad review, a critical article) is addressed through suppression, counter-narrative content, and authority-building — not removal attempts that would violate platform policies.
Do you offer ongoing monitoring after a crisis is resolved?
Yes. After active suppression or crisis response, most clients move to a monitoring retainer that tracks Google search results, AI answer drift in ChatGPT and Perplexity, new review activity, and brand sentiment across social and news. We alert you within 24 hours if a new threat surfaces and respond before it ranks.
How is this different from Reputation.com or BrandYourself?
Generic reputation platforms run automated review-request software and templated content publishing — useful at scale, weak under fire. We're a hands-on editorial and PR firm: tier-1 placements, journalist relationships, custom Wikidata and entity work, and AI answer correction. We're built for executives, founders, and brands where the stakes (and visibility) are high enough that templated tools can't move the needle.
Reputation Insights from Our Blog
llms.txt File: Get Cited by ChatGPT, Claude & Perplexity
Discover how an llms.txt file maps your website for AI agents and RAG systems, helping you build verifiable brand authority in an era of zero-click search.
How to Suppress Negative Search Results: A Definitive Guide
When unfavorable headlines threaten your brand, knowing how to suppress negative search results is your strongest defense against lost revenue and broken trust.
llms.txt Generator: The Complete Guide for AI Visibility
Are generative AI engines actually reading your content? Learn how an llms.txt generator structures data and whether it improves your brand's visibility.