Free AEO, GEO & Earned Media Tools

    Four free tools we built for our own clients and opened up to everyone. No signup, no credit card — measure your AI visibility, generate the files AI crawlers want, and model the ROI of your earned and paid media in seconds.

    Brand Authority Audit

    Free full-site AI visibility scan

    DA, backlinks, schema coverage, AI Overview mentions, and ChatGPT/Perplexity/Claude/Grok citation tests for any domain. Returns a downloadable PDF report.

    Run the audit

    Am I in ChatGPT?

    30-second LLM mention check

    Instantly check whether ChatGPT, Claude, Perplexity, and Grok mention your brand for a given query. The fastest way to baseline AI visibility before you optimize.

    Check my brand

    llms.txt Generator

    Open-spec manifest for AI crawlers

    Generates a properly formatted llms.txt file for your domain in under a minute. Recommended pages, brand description, and priority paths — copy, paste, ship.

    Generate llms.txt

    Earned Media ROI Calculator

    EMV, impressions, leads & pipeline

    Live math for paid editorial placements, syndicated pickups, and earned coverage. Models CPM, CTR, lead conversion, and downstream revenue from a single placement or campaign.

    Open the calculator

    Free AI Search Query Fan-Out Tool

    See the sub-queries AI engines really run

    Enter a seed query and get the reformulations, related questions, comparisons, adjacent topics, and entity expansions that ChatGPT, AI Overviews, and Perplexity silently generate behind the scenes. Ships with a ready-to-use H2 content brief.

    Run fan-out

    Free People Also Ask Explorer

    PAA tree + follow-ups for any query

    Predict the People Also Ask questions Google shows for any query and the follow-ups that expand under each. Export as CSV or drop-in FAQ JSON-LD schema for your next page.

    Explore PAA

    AI Crawler Indexability Checker

    Is your site blocking ChatGPT & Perplexity?

    Fetches your robots.txt and live-tests 13 AI crawlers — GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended, and more — to reveal exactly who can and can't index your site.

    Check crawlers

    Which tool should I start with?

    Never measured AI visibility

    Start with Am I in ChatGPT? — a 30-second baseline across four major LLMs.

    Need a full audit for a brand

    Run the Brand Authority Audit for DA, backlinks, schema, and AI Overview mentions in one PDF.

    Pitching PR or proving ROI

    Use the Earned Media ROI Calculator to turn placement specs into impressions, leads, and pipeline.