For precious metals, coin, and Gold IRA dealers
When a buyer asks ChatGPT if your firm is legit, what answer do they get?
Run the free authority audit. It shows exactly what AI search and Google return about your dealership, and where competitors already look more trustworthy to a serious buyer.
Free · No credit card · Starts the real authority audit funnel immediately
Built to reveal what AI and search engines actually seeWhere metals and Gold IRA buyers verify you
The outlets your buyers, rollover prospects, and AI engines actually cite
Placement targets and coverage we pursue for precious metals dealers, coin dealers, and Gold IRA firms, the sources serious buyers check before they wire.
Kitco News
Bloomberg
Reuters
MarketWatch
Barron's
Forbes
Investopedia
Kiplinger
CoinWeek
Numismatic News
Yahoo Finance
U.S. News Money
Representative outlets from our metals and finance placement network. Coverage varies by firm, angle, and news cycle.
How a financial services firm built a cited-by-AI authority system and stopped losing calls to credibility checks
Anonymized at the client's request (active NDA). We built an authority-first editorial system (tier-1 placements, founder thought leadership, and an AEO/GEO citation mesh), so the brand showed up where buyers and AI engines vet credibility. Traffic value followed: +734% in five months. Every figure verified against Semrush on June 15.
The problem
The brand had a strong offer and a credible product but limited third-party credibility. Their founder was nearly invisible in search and AI answers, and organic search was flat: a small keyword footprint and almost no high-intent traffic in a category dominated by long-tenured incumbents with massive backlink profiles.
What Smart Money Media changed
- →Earned 10+ tier-1 placements, well-positioned and strategically placed, including a USA Today feature with dofollow backlinks.
- →Placed an Investing.com story engineered around highly competitive industry keywords.
- →Added the new USA Today and Investing.com logos as 'As Featured In' trust signals on the brand's landing pages: instant third-party validation above the fold.
Verified outcomes
Organic traffic value up 734% in five months (Semrush, US database, June 15).
Monthly organic visits up 220% over the same window, and trending up month-over-month with no plateau in sight.
Landing page conversion rates jumped once USA Today and Investing.com logos went live as trust signals.
Placements and outcomes are not guaranteed. Editorial decisions and AI search rankings remain solely with the publishers and platforms. Specific dollar figures and additional percentages withheld at the client's request. Results vary by industry, baseline, and engagement scope.
Every prospect Googles "[your firm] complaints" before they wire.
BBB, Trustpilot, and Reddit threads outrank your own website.
ChatGPT recommends the biggest advertiser by default, not you.
Why this vertical is different
Metals and Gold IRA buyers move through a diligence funnel unlike any other consumer category. The credibility footprint has to be built for that funnel.
Wire sizes are 4–7 figures
Buyers verify obsessively before sending money to a dealer they've never met. Missing editorial credibility kills conversions before the sales call.
Rollover buyers are 55+
Gold IRA prospects are risk-averse, retirement-focused, and read every review. They shortlist firms that look established across independent press, not just paid ads.
FTC and state AGs police the category
Clean editorial positioning is a defensive asset. We write angles that survive advertising review and hold up if a regulator or journalist digs in.
AI answer engines are the new gatekeeper
ChatGPT, Perplexity, and Google AI Overviews already answer "best Gold IRA companies" queries. If your firm isn't cited in the sources they trust, you don't make the list.
What we actually do
Four workstreams built to compound into a credibility footprint buyers verify before they ever pick up the phone.
Tier-1 editorial placement
Earned press in Kitco News, Bloomberg, Reuters, Barron's, Kiplinger, Investopedia, and CoinWeek, the outlets your buyers already read.
Founder & analyst thought leadership
Bylined commentary and expert quotes on spot price moves, macro drivers, and retirement allocation, positioning your firm as a voice, not just a seller.
AEO / GEO authority
Schema, entity, and citation work so ChatGPT, Perplexity, Claude, and Google AI Overviews describe your firm accurately when a buyer asks who to trust.
Reputation surface cleanup
First-page results for branded and category search flooded with independent editorial coverage, so Trustpilot, BBB, and Reddit threads stop being the whole story.
Who we work with
Fit
- Gold IRA dealers with an established compliance function
- Precious metals bullion dealers (physical delivery or IRA-eligible)
- Coin dealers: rare, graded, or modern-issue retailers
- Mints, refiners, and private vaulting operators
Not a fit
- Firms under active CFTC, FTC, or state regulator investigation or action
- Anyone asking us to suppress legitimate consumer complaints
- Leveraged metals or futures promoters
What a Gold IRA PR agency actually does
Editorial press, answer-engine citations, and generative-AI visibility, the three surfaces where metals buyers verify before they wire.
Frequently asked
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