Description Accuracy

Description Accuracy measures whether an AI engine describes a brand's category, positioning, leadership, and offering correctly when it does include the brand in an answer. A brand can be cited frequently and still be losing — if ChatGPT calls it the wrong kind of company, attributes the wrong founder, or misstates what it sells, every mention actively works against conversion. Why it matters: In the AI Answer Era, the description IS the pitch. Fixing Description Accuracy requires consistent entity signals across owned properties, Wikidata, Crunchbase, and press coverage — and it typically moves faster than Share of Answer, because a single well-placed corrective source (a tier-1 profile, a Wikipedia edit, an about-page rewrite with matching Organization schema) can retrain the answer within weeks.