What is AEO Score?

AEO Score

An AEO Score (also called a Zero-Click Score or Brand Authority Score) is a composite 0–100 metric that measures how visible a brand is inside AI answers across the major engines — typically weighting citation rate on tracked prompts, entity accuracy, source diversification across ChatGPT, Perplexity, Gemini, Claude and Grok, and technical foundations like schema and llms. txt. Why it matters: AEO Scores replace impression-and-click dashboards for the AI era. They give operators a single trend line to prove that citation work is compounding, and they surface the specific engines and prompts where the brand is losing to competitors so the next sprint has a concrete target.

Why AEO Score matters

The AEO Score is a single 0–100 number that tells you how visible your brand is inside AI answer engines right now. Without a composite score, AEO work is a pile of anecdotes ("ChatGPT mentioned us once"). With one, you can baseline, track weekly deltas, and prove that yesterday's press release moved the needle.

In practice

The score composites eight subscores: AI knowledge (do models know you), media mentions, authority citations, press release velocity, news presence, schema readiness, social proof, and review sentiment. Re-run monthly, chart the trend, and tie score deltas to specific placements or content ships.

Common mistake

Chasing the score instead of the underlying signals. A brand that games one subscore (e.g., mass press releases) without moving citations or schema will see the number rise once and then stall. Treat the score as a dashboard, not a target.

How it connects

The AEO Score is the headline metric of the Brand Authority Audit and the diagnostic layer beneath LLM SEO. It rolls up signals from AI Crawler Indexability, EMV, and Prompt Panel results.

Frequently Asked Questions

In short: AEO Score is an AEO Score (also called a Zero-Click Score or Brand Authority Score) is a composite 0–100 metric that measures how visible a brand is inside AI answers across the major engines — typically weighting citation rate on tracked prompts, entity accuracy, source diversification across ChatGPT, Perplexity, Gemini, Claude and Grok, and technical foundations like schema and llms. See the full definition above for context.

What's a good AEO Score?

Under 40 = invisible to AI answer engines, work needed across all eight signals. 40–60 = emerging presence, models know the brand but rarely cite it. 60–80 = strong citation footprint in your category. 80+ = category-defining authority, cited in most category prompts across engines.

How often should I re-run the AEO Score?

Monthly is the sweet spot. Weekly creates noise (model outputs vary run-to-run). Quarterly is too slow to catch regressions from a model update or crawler-block regression. Set a monthly calendar reminder and chart the trend on the results page.

Why did my AEO Score drop even though I published more content?

Three usual culprits: a new page introduced entity ambiguity (two products named similarly), an accidental robots.txt change blocked an AI bot, or an underlying model updated its cutoff and dropped older mentions. Check the subscore that moved, not the headline number.

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