Generative Engine Optimization (GEO) is an optimization strategy designed to position a brand's ideas, data, and authoritative content within the synthesized, narrative responses of generative AI engines like Google's AI Overviews [2].
Rather than focusing purely on traditional search rankings, GEO operates at the intersection of public relations, classic SEO, and brand strategy to secure citations within AI-generated answers [3]. Our team at Smart Money Media prioritizes earned editorial coverage as the primary external authority signal to feed these generative engines [3]. Because most AI answers do not produce a direct click, we measure GEO success on citation rate first and traffic second [1].
To align your brand with these AI models, explore our Generative Engine Optimization (GEO): Complete Pillar Guide [3].