Wikipedia Notability

Wikipedia notability is the standard Wikipedia editors apply to decide whether a person, company, or topic qualifies for a standalone Wikipedia article. The core requirement is "significant coverage in reliable, independent, secondary sources" — meaning multiple substantive pieces in established outlets, not press releases, interviews, or self-published material. Why it matters for personal and brand reputation: A Wikipedia article is one of the highest-trust signals available on the open web — it appears at or near the top of branded search results, populates Google Knowledge Panels, and is heavily weighted by AI engines when answering biographical or company-identity questions. But Wikipedia cannot be created on demand: if the underlying earned coverage does not meet notability, an attempted article will be deleted (and the deletion record itself becomes a negative search result). The right sequence is to first build verifiable third-party coverage in tier-1 outlets, then propose the article through proper channels — never the reverse.