Page Authority

Page Authority (PA) is a proprietary metric, typically developed by SEO tools (like Moz), that predicts how well a specific web page will rank in search engine results. Scored on a logarithmic scale from 1 to 100, a higher PA indicates a stronger likelihood of ranking. This score is calculated based on various factors, primarily the quality and quantity of unique links pointing to that particular page, as well as its overall link profile and content relevance. Why it matters: Unlike Domain Authority, which assesses an entire website, Page Authority focuses on individual URLs. Understanding and improving the PA of key landing pages, service pages, or blog posts is critical for targeted SEO efforts. Pages with higher PA tend to pass more link equity to other internal pages and are more likely to be recognized as authoritative by search engines and AI models. For reputation management, authoritative pages are more likely to rank for branded queries and critical information, allowing a brand to better control its narrative and ensure positive information appears prominently in search results. For example, a press release that lands on a high PA page will likely rank better and pass more authority.